African Photography Safaris
African Photography Safaris on Facebook
African Photography Safaris on Instagram
African Photography Safaris on YouTube
African Photography Safaris on Spotify
African Photography Safaris on TikTok

Privacy Policy – African Photography Safaris Ltd

In short: We care about your privacy, we only share what’s necessary, and we respect your rights every step of the way. We’ll never sell or rent your data, and we only share what’s essential to run your safaris safely and smoothly.

Last updated 8th October 2025

At African Photography Safaris Ltd, your privacy matters. We take care of your personal information responsibly and transparently. This policy explains what data we collect, how we use it and your rights.

1. Who we are

African Photography Safaris Ltd, registered in England and Wales, Company number 16569198.

Email: info@africanphotographysafaris.com

African Photography Safaris Ltd.
Safari Studio,
Tyne Mills,
Hexham,
Northumberland,
NE46 1XL
United Kingdom

We are the data controller, which means we decide how your personal data is collected, stored, and used.

2. What personal data we collect

When you interact with us, examples of the information we collect may include:

  • Names.
  • Email addresses.
  • Phone numbers.
  • Postal addresses.
  • Passport details (for bookings and travel).
  • Flight and hotel information.
  • Dietary requirements and medical information (allergies, medical needs).
  • Emergency contact information.
  • Payment details (through our secure payment processors).
  • Photos/videos you provide during trips.
  • Equipment details you may use.
  • Marketing preferences (newsletter opt-ins).
  • Website usage info (cookies, Google Analytics).

3. How we use your data

We use your personal data to:

  • Provide and manage your safari or workshop bookings.
  • Arrange transport, accommodation, and other trip-related services.
  • Process payments securely through protected trust services or ATOL schemes when applicable.
  • Communicate important trip information (updates, safety info).
  • Send marketing communications if you consent or under legitimate interest.
  • Improve our website, services, and customer experience.

We process your personal data under the following lawful bases:

  • Contract: to manage your booking or enquiry.
  • Legal obligation: for accounting, insurance, and tax requirements.
  • Consent: for newsletters and marketing updates.
  • Legitimate interest: to improve our services and maintain relationships with clients.

4. Who we share your data with

We will never pass on your information to third parties unless it directly relates to your trip or workshop. Examples include:

  • Accommodation providers.
  • Transport providers.
  • Guides or other service providers.
  • Protected trust services and ATOL providers, where applicable, to safeguard your payments and bookings.

We only share what’s necessary. For example: your dietary requirements may be shared with a lodge, your passport details with transport providers, and your medical details only if essential for arranging medical support and looking after your wellbeing.

We never share your information publicly.

5. Marketing communications

We only send marketing updates that we genuinely think you’ll find useful.

  • Opt-in consent: If you’ve signed up via a newsletter form.
  • Legitimate interest: For past clients, to share similar safari or workshop offers.

You can unsubscribe at any time via the links in our emails or by contacting us.

6. Cookies and website tracking

Our website uses cookies to make it work properly, improve your experience, and understand how it is used.

  • Essential cookies: Required for site functionality, such as WordPress session management and booking forms. They ensure forms submit correctly and prevent duplicate submissions.
  • Analytics cookies: Help us understand how visitors use the site, for example Google Analytics. This lets us see page visits, session duration, and general traffic patterns.
  • Marketing cookies: Used for newsletter signups and marketing performance, for example via Mailchimp embedded forms. They help us track newsletter subscriptions and email engagement. Mailchimp’s privacy policy can be found here.
  • Third-party cookies: May be set by embedded content such as YouTube videos to provide full functionality.

You can manage or block cookies through your browser settings and our cookie consent banner. Please note that some parts of the site may not work correctly if cookies are disabled.

7. Data retention

We keep your data only as long as necessary:

  • Booking information: 7 years (for legal, insurance, and tax purposes).
  • Marketing / newsletter lists: Until you unsubscribe.
  • Enquiries / leads: 3 years.
  • Photos and videos taken on safaris may be retained indefinitely for portfolio, marketing, or historical record purposes unless you request their removal.
  • Sensitive health information: Only as long as required for your trip.

8. Your rights

Under UK GDPR, you have the right to:

  • Access your personal data.
  • Correct inaccuracies.
  • Request deletion (the “right to be forgotten”).
  • Restrict or object to processing.
  • Withdraw marketing consent at any time.
  • Lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data isn’t handled correctly.

To exercise these rights, contact us at info@africanphotographysafaris.com.

9. How we keep your data safe

We store your information securely on Google servers, our own computers, and other secure systems. Access is limited to staff who need it to run your safari safely and efficiently. We use, passwords, and other measures to protect your data.

10. Changes to this policy

We may update this policy occasionally. The “Last updated” date at the top reflects the current version.

If you read all of this, well done.